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Radio allows advertisers to speak to listeners at key activity moments across the day whether at home, at work or one the move. Brands, on average, get nearly £8 back for every £1 they spend on radio and in many sectors, radio offers the best ROI of any media. This makes radio the medium with the second-highest return on investment outperforming press outdoor and online.

Listeners use radio for emotional reasons – to keep their spirits up, to stop themselves from feeling bored in a car or while doing daily chores. This leads to them seeing radio as a kind of friend, and this is a valuable context for an advertiser to appear in.

The majority of people are listening to radio on their own and they will have their own personal experience of the output which is not shared with other people. Radio presenters actively cultivate this relationship so that listeners feel they are being spoke to on a one-to-one basis. This makes for a more powerful advertising opportunity as when, for example, a radio presenter talks about “our friends at Company X”, the listener is hearing about a friend of a friend – and this has a strong effect on bringing a brand closer.

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TODAYS LINE UP

What's On Today - Sunday

  • 12:00 pm: Irish Country
  • 3:00 pm: Gospel Country
  • 6:00 pm: American Country
  • 9:00 pm: Country Party